– What drives us?
Every person acts from inner motives. These motives are like an invisible engine – they determine what excites us, how we make decisions, and which paths we choose to reach our goals. Yet we rarely stop to reflect on what truly drives us.
This is exactly where the LUXXprofile comes in: it makes the 16 fundamental life motives visible – the inner forces that shape our thinking, feeling, and behaviour.
Understanding personality – unlocking motivation
While many personality models put people into boxes, the LUXXprofile reveals the uniqueness of each individual. There are no “good” or “bad” motives, no hierarchy, no right or wrong. Everyone has an individual configuration across the 16 motives – some stronger, some weaker.
The key insight: when we can live and fulfil our motives, our performance, motivation, and satisfaction rise naturally. Performance then doesn’t come from pressure or obligation, but from intrinsic energy – it doesn’t drain us, it gives us energy back.
Examples:
- Curiosity: People with a strong curiosity thrive when they can learn and explore new things.
- Structure: Those with a high need for structure are motivated by clear processes, order, and predictability. People with low structure needs, on the other hand, flourish in flexible, spontaneous environments.
- Status: For some, recognition and visibility are key motivators. Others value equality and prefer to stay out of the spotlight.
- Social contacts: Those with a strong need for social connection draw energy from exchange and collaboration.
The LUXXprofile therefore provides a precise answer to the question: “What do I need to be both effective and fulfilled?”
– Value for leadership and collaboration
Especially in organisational contexts, this knowledge is invaluable. The LUXXprofile is a key tool for leaders, teams, and organisations.
- Lead individually: Leaders learn to truly meet people where they are. Feedback, goal-setting, and incentives can be tailored to each person’s motives – making them more authentic and effective.
- Strengthen collaboration: When teams understand each other’s motivational patterns, they build greater understanding, appreciation, and respect. Conflicts can be resolved faster – or avoided altogether.
- Enable change: Transformations often fail not because of skills, but because of the “will” – the inner motivation. The LUXXprofile makes this visible, helping reduce resistance and build acceptance for change.
- Activate potential: Organisations can use the LUXXprofile to align people with roles that fit their motivational structure, develop talents more precisely, and increase engagement and retention.
The result: higher satisfaction, stronger motivation, and sustainable success.
– Why the LUXXprofile is essential for CEOs and CxOs
At the top level, leadership challenges are especially complex – conflicting expectations, high decision pressure, constant transformation. Here, it is crucial to understand both one’s own motives and those of key players in the organisation.
- A CEO who understands their motives leads with greater clarity, communicates authentically, and sets better priorities.
- A CxO team that knows its collective motivational profiles builds trust and transparency – the foundation for true collaboration instead of silo thinking.
- For boards and advisory councils, the LUXXprofile offers valuable insights into how top-level leadership can be designed to be resilient, sustainable, and effective.
LUXXprofile at adcompanium – professional, experienced, effective
adcompanium applies the LUXXprofile based on certified and long-standing expertise. Our qualifications as LUXXprofile Instructor and LUXXprofile Expert ensure that analysis, interpretation and development insights are scientifically grounded, professionally interpreted and transferred into practical application.
Your benefit: relevant insights, clear development pathways and tangible impact on leadership, teams and the wider organization.
– The path to your own profile
The process is designed to be simple and insightful:
- Online questionnaire: In around 30–40 minutes, you respond to standardised statements.
- Individual profile: You receive a clear, visual overview of your motivational structure – scientifically grounded and easy to interpret.
- Debrief session: Together with certified adcompanium coaches, you reflect on your profile – how your motives interact, where your strengths lie, and which potential tensions to be aware of.
Options for interpretation
- Individual: Personal reflection, clarity on one’s own needs, values, and goals.
- Team: Reveal similarities and differences, improve communication, resolve conflicts productively.
- Organisation: Fit roles more precisely, develop leaders intentionally, and strengthen change readiness.
– Why motives matter. Motives are the motor that drives us. Those who understand their motives lead more consciously, communicate more clearly and maintain better balance. This is how inner motivation becomes the energy source for sustainable leadership.
adcompanium supports leadership teams with the LUXXprofile — making visible what truly drives human dynamics.
Stay tuned!
adcompanium – We accompany you on your leadership journey.
Author: Gerold P. Kaltenbach, Partner, adcompanium
